We Are Loving “Lucid”…

Born amidst glam, superstardom, and a fair share of drama, Jennifer Williams’ Lucid Cosmetics line, out shines it all.

Since debuting her lip-gloss line on Vh1’s Basketball Wives, the reality TV trendsetter has rapidly become a notable face in the beauty world, and Lucid lip-gloss has been finding it’s way on the lips of beauty mavens, editors and insiders alike.

Recently, Williams released a line of tee shirts and tanks to promote Lucid. Her “Lucid & Luxury” shirts have not only been creating a buzz on urban fashion blogs, they have also helped fuel anticipation surrounding the release of her debut Lucid Cosmetics commercial.

On Lucidcomestics.com, Williams stated, “When I started developing my lip gloss I was asked “What will make Lucid Lip Gloss different from others? What will make Lucid Lip Gloss special?”… I immediately answered that one definition of the word Lucid is “shining or bright”. Lucid lip gloss will surpass “Shining or Bright”. Lucid Lip Gloss is brilliant, dazzling, luminous, lustrous, radiant and splendid. I have put so much of my energy and love into this project that it has allowed me to find my clarity, my Lucid moment. I never go anywhere without my Lucid Lip Gloss and I hope that you won’t either.”

Regardless of the BBWives drama, Williams continues to put her best face forward—and freshly glossed lips!

The ladies of The Glit Inc are loving Tropez.What shade of Lucid lip-gloss do you like?

-Fran B

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