Va$htie Kola: Downtown’s Sweetheart

Vashtie Kola

To many Va$htie Kola is known as a music video director, to some she is known as a designer, and to others, she is known as a party promoter. But if you are amongst the few who don’t know Vashtie Kola a.k.a Downtown’s Sweetheart take a moment to review this girl’s resume.

Vashtie has been pounding NYC’s pavement for a while. The Albany, New York native got her start as a director with Box Fresh Pictures. While signed with Box Fresh Pics, she wrote video treaments for directors including Anthony Mandler, Lenny Bass, and with Dr. Teeth &amp for vids like Common’s “Testify.”

In the years to follow, Vashtie single-handedly created and directed one of her most creative and noted videos for “Us Placers”—a track from a Kanye West mixtape. Check it out…

After this, Vashtie’s resume became a two-pager. She directed the vids for tracks like “T.O.N.Y” (Solange), “Heaven At Night” (Kid Cudi), Letter to B.I.G (Jadakiss feat.Faith Evans), and her latest work, “One Love” for young Justin Bieber.

Vashtie wears many hats—she has been wearing her promoter fitted for a while too. She began promoting monthly ’90s inspired parties in ’06.’  These parties—entitled “1992″—were the mixing pot for celebs and all things ’90s.

In ’08,’ Vashtie materialized her high-fashion/B-girl/urban underground persona and started a clothing lines  called Violette (for women) and Violette Homme (for men).

 Check out Vashtie at the NIKE Destroyer jacket launch party/photoshoot in NYC on 12.17.09.

photo by Kai Regan

And don’t forget to check out her Friday night ‘Open’ parties @ Santos.

You’ve been informed!

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One Response to “Va$htie Kola: Downtown’s Sweetheart”

  1. Stacey
    2010/02/14 at 10:43 pm #

    the latina Violette girl is Kid Cudi’s girlfriend Jamie Baratta. She is so cute. I didn’t know she modeled for this line. I’ll check it out.

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