Kanye West has one of the most expressive, in-your-face personalities in the music industry, but in his new vid for “Coldest Winter” (808s & Heartbreak) it is clear that artistic expression is first and foremost. Rather than create a vid that features the larger-than-life performer, director Nabil Elderkin decided to film one completely without Ye. The dark and cinematic vid about love and life lost features a woman who is running through a murky, wintery forest in a white dress. Dark hooded reaperesque characters haunt the woman who eventually jumps to her death.  The video creates a vivid symbolic depiction of loss for a song that was inspired by the death of Ye’s mother and a break-up.

Tags: 808s & Heartbreak, Coldest Winter, Kanye West, Nabil Elderkin, Roc-A-Fella Records

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